A Micro-Influencer is a user that is willing to advocate brands he/she loves for a reward in return.
There are three types of campaigns that a brand can create; Brands may provide their own ready-made content, ask for the user to create content, or request a micro-influencer to attend an event. In the case that a brand requests the user to create content, brands will have the opportunity to review content submitted by the users prior to the launch of their campaigns. When a brand requests a micro-influencer to attend an event, they are not obliged to create posts, however they generally do create content once present at the event. Posts at events are considered complimentary from the micro-influencer and these posts will not show up in the brand's campaign dashboard.
The micro-influencer owns the content, as it's been generated by them with a financial contribution from a brand to be featured within it. Therefore a Brand can share an influencer's post within the platform it appears in, but cannot use the content for any advertising outside of that. However, the brands and InHype have the right to request for the post to be removed.
After a Brand submits a campaign, it will directly go live on our InHype App. Users start submitting and get approved to post for the Brand depending on their analytics and content overview. Users will be notified that their posts have been accepted and posts will be automatically posted online or as per the brand schedule to the user's social media pages. Instagram posts must be posted manually by the micro-influencer while Facebook and Twitter will go live automatically.
The brands can choose to take care of all flights, logistics, and hotels, but it is not mandatory. Any additional requirements can be communicated via our platform. InHype does not interfere with any logistics.
We take our regulations extremely serious and have the power to suspend an account immediately. If you feel a member has breached our guidelines, please file a report through your support chat.
We have obtained all the required permissions to access these three platforms, but we do not work directly with them.
InHype connects to the user's Facebook page, not their personal profile page. This guarantees that posts are visible to the public and not just the user's inner circle. Public posts generate affinity and a reach far greater than those who only follow the user.
InHype is open to all brands and those that represent them, including PR, Media, Advertising, or Creative Agencies that are looking to amplify their word of mouth.
Consumer Word of Mouth marketing is word of mouth amplified. It is essentially getting your consumers/micro-influencers to talk about your brand on social media and spread your message through authentic content to the masses.
For the Brands
The InHype App is for micro-influencers to submit content, however feel free to download it as a brand so you can browse live campaigns for inspiration. When you're ready to build your own, head to www.inhype.social
Once users join InHype, their profiles are passed through a screening test to ensure their followers are real humans. Our systems and crawler technology does this to ensure brands pay for real people. In case we receive a user with fake followers our system indicates this to us and removes them from the platform.
Brands will receive full reimbursement on campaign costs and the user will not be compensated.
No. You'll only get charged when you purchase your Consumer Word of Mouth Campaign. It costs you NOTHING to sign-up and start building your campaign.
Credit card payments are coming soon. InHype will only charge you when you submit a Consumer Word of Mouth campaign.
Campaigns linked to invoices will be on hold until payment is made. Payment must be made within 7 days of the order or the campaign will be cancelled. Please be aware that campaigns do not go online until we receive payment even if they have been scheduled.
Not at all. Because we don't mind who posts a campaign on behalf of the brand, we work very closely with agencies of all shapes and sizes to help them perform their jobs with greater impact and efficiency.
Just go to www.inhype.social and you can watch our 60 second video tutorial or we'll walk you through our 5 easy steps, starting with creating a brief. If you have any further questions, email us at email@example.com
What keeps users honest is the potential disengagement from their followers if they're seen to be selling out and promoting competing brands in quick succession. We spend time in choosing micro-influencers who will post for your Brand by browsing their previous posts to ensure they respect a Brand’s need for loyalty.
No. However we are considering making this an option in the future.
Once you finalize a Consumer Word of Mouth campaign, request to send samples through your support chat and we will email you the user's shipping details. We will also notify the chosen micro-influencers to expect a package from you.
No. Social Media platforms have algorithms to determine how relevant a post will be and our systems takes this into consideration to provide you with active app users that have a high relevance with your brand. Our system also greatly focuses on engagement rates; The more engaging, the greater the reach. Behind the scenes, we're also developing InHype Amplification, where brands can pay an additional amount to boost a users's post, ensuring it reaches a larger audience.
Brands have less control with Consumer Word of Mouth campaigns compared to traditional media. Social media users have developed a unique dialect with their followers over thousands of personal interactions. These can include everything from bad grammar to amateur photography, and despite it not appearing like premium content, the value of a post is measured by audience interaction and the user's credibility. That still doesn't mean the post is a right fit for your brand, so if you find a piece of content you don't like, chat with us through your support chat and we will get it swapped out for another user. In the end you need to trust that the micro-influencers knows what they are doing, after all they were able to build such a large following on their own.
Results will vary according to a number of variables within social media we can't control. Contact us at firstname.lastname@example.org and we'll happily walk through any posts submitted for your campaign to help you get the best return on your investment.
This is completely subjective and you need to assess what you think is a right price. The greater your budget, the more reach you will obtain. Post prices tend to vary from $100 dollars to $20,000 dollars. Our algorithms will select and generate the most optimum results according to your budget.
In the rare event this occurs, please contact us at email@example.com and we'll rectify the situation. You won't be charged for posts not published as agreed.
For the Consumers
Micro-influencers are requested to keep their posts live for a minimum of 15 days in order to receive their earned money.
Once a brand approves your submission, our application will automatically post the agreed upon posts to your Facebook and Twitter accounts as scheduled by the brand. This is to guarantee that you don’t have to worry about posting deadlines and we can see that your post has gone up so we can transfer you your earnings. In the case of Instagram, you will have to post manually and you will receive a notification when it is time.
In the Help section of the InHype App, under 'Tips to Set Your Price' you will find a pricing table that will help you price your content according to your follower count relevant to your engagement rate. If you are still confused about how to price, chat with us through 'Support Chat' in your app's Help section or email us at firstname.lastname@example.org.
It is not required for the brand to send you their products, and in most cases you will have to purchase them. Our platform is about authentic promotion of brands so consumers either love the products they promote or are willing to try them. In the case of special products that the brand wants to send to the consumer, it will be mentioned in the project description and this is why we ask you for your shipping details.
It’s disappointing, but purchasing a product without getting paid to recommend it is no different than any other purchase made by you outside of InHype.
We will not take tardiness or absence lightly. Brands will receive full reimbursement on campaign costs and you will not be paid. If this issue occurs more than once, you risk being banned from the app.
Not at all. We work very closely with Talent Agencies and managers to offer solutions so they can now manage all their client's Consumer Word of Mouth campaigns in one location. Ask us how at email@example.com.
Brands can only see your profile when you make a submission to their brief. No other active user will ever see your profile to keep your privacy. InHype may contact you to ask if you would like to be featured on our website, but we will always request permission before sharing any of your information.
In the settings section of your app, you will find a page highlighting your earnings. You will be paid on the 18th of each month after the 15-day posting period passes and once you have accumulate USD 200 in your expected earnings. You can edit your bank details at any time through the 'Settings' in our app.
Depending on your bank, transfers can take up to 5 business days after the transfer has been made. If a payment has moved from pending to collected, please give it 5 days to arrive. If you still haven't received it after this time, please contact us at firstname.lastname@example.org
Be patient. Often brands like to see a number of user offers before they make a decision. If your posts are rejected often, you may need to reconsider your pricing strategies, or your style of posts.
Yes. InHype is based on natural marketing and not spamming viewers with advertisements. The moment your followers feel that you are advertising rather than suggesting, you will lose influence. Only you can determine how often you should post, but we urge you to be overly conservative, and if in doubt, we are here to offer some guidance.
Not yet. We are working on it, but until then our application for Consumers is only available on IOS.
At present only one social media account can be connected for each platform.
Once it is time to post on Instagram you will receive a notification through the app. Simply click on the notification and you will be directed to the post that is scheduled. Click on 'Post Now' written in red, and you will be told that the caption has been copied. Then you will be directed to the Instagram app where you will simply select your photo and paste the caption.
No. Brands are not allowed to contact you for any reason and especially not to negotiate your pricing. It is up to you to price reasonably according to your follower count and engagement rate.
Once you submit content to a brand, they will view your proposal among other users' who have submitted. The brand can either accept or reject your proposal.
Your Facebook and Twitter posts will go live automatically. In the case of Instagram you will need to post it yourself within 24 hours of its scheduled date.
From time to time you may experience negativity, however if you stick to your style and keep your content genuine, your audience is likely to respond positively. You have invested a lot of your time and energy into growing your audience and you deserve to be rewarded for it!